The problem this solves
Guesswork is the biggest enemy of your budget
Most projects that go wrong don't fail because of poor execution. They fail because no one took the time to verify—before spending time and money—whether that idea actually solves a real problem for the people who will be using it.
Do you recognize
any of these signs?
-
You have an idea for a product or system, but you don’t know where to start
-
You’ve already started developing something and feel like you’re starting over from scratch
-
You’ve received quotes that vary widely and don’t know which one to trust
-
You want to invest, but you want to be clear about the return on investment before committing your entire budget
How it works
If any of these statements sound familiar, Discovery is the right first step.
Immersion
We understand your business, your customers, and the situation you’re currently facing. No generic forms—just real conversation.
Canvas
We map out the problem, solution, and unique selling points on the BAD Canvas, Squad22’s proprietary framework that organizes everything into a single map.
Validation
We test the riskiest hypotheses with real users, not just based on the opinions of those already involved in the project.
Roadmap
We deliver the plan: what to build first, what to leave for later, and a realistic investment estimate for each stage.
Who it's for
Founders with an untested digital product idea. Companies that want to launch a new initiative (app, system, platform) without repeating mistakes from previous projects. Teams that already have a clear understanding of the problem but aren't sure of the right solution.
This isn’t for you if: your project has already been validated and you just need to execute it. In that case, go straight to Websites & Portals, Mobile Apps, or Systems & Automation—Discovery may not be necessary.
FAQ
Common questions
It’s the recommended starting point for custom projects (apps, systems, new products). Services like WaaS and Growth have their own onboarding process and do not require this step.
The Discovery phase itself involves 12 to 15 hours of active work, typically spread over 1 to 2 weeks to allow for validation with real users.
No. The roadmap and Canvas belong to you. If you decide to work with another team, the delivered material remains valid and usable.
The investment varies depending on the project’s complexity. During the initial conversation—which is free and no-obligation—we’ll provide you with an accurate estimate.